-
HALLS Action Hero: A Pep Talk in Every Drop
Thanks to Mr. Blaser of Victors & Spoils for sharing this gem.
Kudos to the creatives at JWT for revitalizing a stale brand. Unlike the recent Dodge Charger spot (by Wieden + Kennedy) which completely lacks gender intelligence in its brand messaging, the HALLS ad is lighthearted and comical in its referencing of “be a man.” Granted Wieden + Kennedy can not easily propel the public’s love of Dodge in one TV spot, I’m truly surprised they didn’t try harder for the flailing automaker.
Since reading Joanne Yaccato’s The 80% minority: reaching the real world of women consumers, I’ve become more aware/critical of how gender norms and stereotypes are used in brand messaging. Yaccato advocates for creation of meaningful marketing by listening to a target market’s actual lifestyle and emotional concerns. The book makes the case for brands to use gender intelligence and not segregate potential consumers through tired/overplayed stereotypes.
Sadly, Dodge needs more than bailout as “Man’s Last Stand,” leaves the American automaker to wither away on a limp tired limb.
_______________________________________________________
Credits for HALLS: Action Hero via Advertolog:
- Company: JWT, USA, New York
Executive Creative Director: Sarah Barclay
Executive Creative Director: Mackenzie Cutler, NYC
Creative Director: Samira Ansari/Georgina Hofmann
Agency Producer: Owen Katz
Account Manager: Shana Getchell
Account Supervisor: Christian Hughes
Advertiser’s Supervisor: Becky McAninch
Director: Guy Shelmerdine
Producer: Executive Producers: Brian Carmody/Lisa Rich/Allison Kunzman; Line Producer: John Benet
Editor: Editor: Gavin Cutler, Mackenzie Cutler; Assistant Editor: Mona Salma
- Company: JWT, USA, New York
-
drugsrdrugs liked this
-
atlantadesigner liked this
-
barrymaurices liked this
-
jesseforest posted this
