Latest on twitter:
. . . aka: yojfo.com
hi, I'm jesse forest
I'm a student at CU Boulder,
intern for Victors & Spoils, and a pop culture maven.
In my free time, I make
videos and play tons of music.
You can also find me in other musical endeavors, like:
Portrait Of A Friend
Thanks to Mr. Blaser of Victors & Spoils for sharing this gem.
Kudos to the creatives at JWT for revitalizing a stale brand. Unlike the recent Dodge Charger spot (by Wieden + Kennedy) which completely lacks gender intelligence in its brand messaging, the HALLS ad is lighthearted and comical in its referencing of “be a man.” Granted Wieden + Kennedy can not easily propel the public’s love of Dodge in one TV spot, I’m truly surprised they didn’t try harder for the flailing automaker.
Since reading Joanne Yaccato’s The 80% minority: reaching the real world of women consumers, I’ve become more aware/critical of how gender norms and stereotypes are used in brand messaging. Yaccato advocates for creation of meaningful marketing by listening to a target market’s actual lifestyle and emotional concerns. The book makes the case for brands to use gender intelligence and not segregate potential consumers through tired/overplayed stereotypes.
Sadly, Dodge needs more than bailout as “Man’s Last Stand,” leaves the American automaker to wither away on a limp tired limb.
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Credits for HALLS: Action Hero via Advertolog:
