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ux2.org | URL shortening with style

Do you frequent Tinyurl? I just recently stumbled upon this little gem. ux2.org, as of now, does the same thing…but has a much cleaner interface.
The site does seem to have a flare of attitude and style:
” Think of it as is.gd or Tinyurl. Only, we’re wearing an Armani suit and thorwing back Cosmopolitans at Bix or Voda. ”
It will be interesting to see how this site pans out.