[a] paper tiger

Piñata Man takes a beating, all for chocolate Skittles…

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This hilarious short, created by TBWA / Chiat / Day and directed by Tom Kuntz.  Do you recall the other ad with the creepy bearded dude in the job interview?  ….memorable, funny, fantastic.

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Guest lectures in advertising class are the best….they get me so stoked to break out into the world.

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Steve Barry, who graduated from CU’s advertising program, shared some great insights of the advertising world, and his experiences working in account management/client services.

A point that he emphasized was that great campaigns take risks in creativity…and at times, can be back-breaking to convince a client of a creative vision.

When the concept was first pitched to Skittles, the candy company wasn’t so sure about how consumers would react to such an eccentric campaign.  In the end, TBWA / Chiat / Day created something exceptional, that had consumers wanting more.

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Steve Barry ended his presentation encouraging students to do these things in school:

• While you are still at CU …
  • Learn how to present in public…take an acting class.
  • Learn how to read a room, understand your audience.
  • Take notes, be able to write down quickly what everyone is saying.
  • Keep a day planner/calendar, and a to-do list.
  • Write often, even creatively when you can.
  • Never stop being intrigued by things, new things should inspire you.
  • Take classes in art, music, and new media.